SEO : Advantages of Google My Business
What is Google My Business?
Google My Business is a totally free tool, belonging to the Google toolkit. Its objective is to help businesses to improve the management of their presence on the internet. It makes it possible to create a link with the environment and especially with customers.
What does this mean? That, through a single control panel, you can easily manage a lot of information associated with your business and manage its interaction with your customers.
What type of information can you manage? The basic information of your business, a review indicating “who we are”, contact information, hours of operation and something of the most important, the location of your company on the map.
Thus, Google My Business is a very useful tool to increase the visibility of your business, in such a way that your clients can find you more easily, integrating various Google tools, such as Google Maps.
Advantages of Google My Business
First of all, you should know that Google also positions the location of the user and nearby businesses on the map, in this way, using Google My Business helps you appear in the top positions of the search engine.
Another interesting thing is that, through this tool, you can track the evaluations that users make of your business on the internet, interacting with them through the reviews they leave on Google. That is, it allows you to manage your business’s presence on the internet, it gives you greater visibility, both virtual and physical, it allows users to reach you, through Google Maps, etc.
In short, it gives you the following advantages:
- It makes it possible to keep your business information updated for Google search, with which you can improve your positioning.
- It allows you to view the reviews and ratings made by your customers.
- Facilitate interaction with your customers, answering their questions and receiving feedback from them.
- It gives you a package of metrics of your business regarding visits, search location, etc.
- Help your customers to reach your business, using Google Maps.
Google My Business is a tool that you can implement to improve the visibility of your business on the internet and the interaction with your customers. The information and statistics that you obtain from this free tool will also allow you to make your Content Marketing strategy and your digital marketing campaigns more efficient, especially those you carry out through Google Ads.