SEO: 7 tips to improve your Google results
We present this article, from our SEO Tips series, prepared jointly by the teams of NARAN-HO Design, web design specialists in Marbella, and Steering Bird, online advisors in finance and business administration.
In order to have a website working, not only good design is enough, you must go further. It is not enough that you believe that you offer unique services or products at a great price, nor is it enough that the information you provide is useful and of quality.
Actually, the important thing is to know how to answer the question, what do users think of your website? In other words, is your website generating leads?
For this, you have to optimize your website, in such a way that you improve the user conversion rate, so that your search ranking improves in the most used engine: Google.
7 Tips to improve your Google search result
That said, we present 7 tips to improve search results on Google:
1. Optimize your website to load fast
Nobody waits forever for loading a website. There are no longer 56kbps modem internet connections and the offer of pages with similar content is very wide.
A website should load in 2 seconds. These sites convert better than the ones that load in 5 seconds. If the site loads slower, users usually close the page or don’t come back. They do this before they even know your services or go to the contact form.
How do you optimize this? By not using elaborate designs or resources, they consume a lot of resources. Your website should be simple, fast, friendly and easy to navigate.
Why is it so important? Simple: Google positions fast sites better than slow ones.
2. Improve your Content Marketing
What is content marketing? Content Marketing acts on the wide part of the conversion funnel. Its objective is not to achieve a sale, but to attract users, what may or may not stay, transforming into leads and potentially end customers. Content Marketing will be in charge of attracting many users and driving them through the funnel until some of them become customers.
3. Don’t forget the objetive of your website
What is the objective of your site? As Steering Bird tells us, “Objective is a statement that describes what a person or organization expects to achieve. It seems simple; however, a very common mistake is an incorrect definition of objectives, which can lead in the wrong direction”.
Think about your business and your website. What is your objective? If your efforts to maintain your website, in terms of design and content are not focused on achieving the proposed objectives, we are sorry to say that it is not much use. It is easy to lose your way on the web, put content that does not help the business and neglect the page.
4. Use Call to Action
One tool you shouldn’t ignore is the Call to Action (CTA). What is it? It is inviting your audience to generate a specific action, such as: comment, follow us, like us, share, subscribe, leave us your information, etc.
Use a CTA within your content plan, in order to increase the chances that your audience will become leads, but do not abuse them. Don’t forget to incorporate these CTAs into your web design.
5. Integrate your keywords
It is not enough to define keywords, nor is it enough to just use them within the content of your website, even though this may generate positioning in Google.
The use of keywords must be organic, that is, they must be seamlessly integrated into the content. You should not overuse them, nor should you force their incorporation in any paragraph.
Until 2013, you ranked on Google through the title, the meta description and some other element. Currently, Google also values the use of keywords in a more comprehensive way, let’s say, trying to meet the intention of users. It also favors the longest and most specific keywords, that is, phrases.
6. Incorporate links
For Google positioning it is very important that your content incorporates some links. It is not about saturating your content with internal and external links, but using them to a sufficient extent to help them appear in the search engines. Links generate traffic and this helps a lot to improve the search result in Google, especially when you generate links to sites that are already popular.
7. Know your audience
We leave the most important for last. As we already mentioned in our article on Content Marketing, first of all you must define and know your audience. You can not waste resources offering what they are not interested in, even less through channels where you will not find them.
If you don’t know your audience, how can you generate conversions if you don’t know what they want? We leave this question open for you to reflect on.
We hope that these tips will help you improve your Google search results.
If you have any questions or need help with your marketing, web design or SEO strategy, contact us and we will take care of everything. Contact us here: