Paula Scher

 In Design, Inspiration, naran-ho

Paula Scher – Graphic Designer (October 6, 1948, Washington D.C.)

“I was an illustration major at tyler school of art.  I really didn’t draw well, but I learned to illustrate with type. I began designing for the music business in the 1970 when i got out of school and was senior art director at CBS records (now sony) when I was 26. I was responsible for the design and production of about 150 albums (12 x12 format) a year.  I learned how to work in every style and became obsessed with period typography. a lot of the work was later referred to as ‘postmodernism’ but I didn’t know what that was at the time I did the work.  I was merely experimenting with early modernist typography. I can trace almost every project I work on back to the music business.  so much of my work is for theater or dance or other forms of popular culture.  even when I am designing identities for corporations, I seem to operate through the lens of the entertainment industry.”

Paula Scher

“I prefer simple logos because you can do complicated thing with them. Keep it simple. Make it smart.”

Paula Scher

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