Milton Glaser

 In Design, Inspiration, naran-ho

Milton Glaser – Illustrator (June 26, 1929, New York – June 26, 2020, New York)

Today, the NARAN-HO Design team, specialist in web design in and from Marbella, introduce you to Milton Glaser, American illustrator and designer, creator of the “I Love New York” logo. His prolific and creative career shows us a multifaceted artist.

Milton Glaser, the son of Hungarian immigrants, was born in the Bronx, New York. All her life and his work would be tied to his city.

Glaser studied at the Cooper Union School of Art between 1948 and 1951. Thanks to a Fulbright Scholarship, he perfected his studies at the Academy of Fine Arts in Bologna, Italy, where he studied with the painter Giorgio Morandi.

In 1954, together with Seymour Chwas, he co-founded the revolutionary Push Pin Studios. Beginning in 1968, for six years, he wrote with Jerome Snyder The Gourmet Underground, a guide to cheap restaurants in New York. Also in 1968, together with Clay Felker, he created the publication New York Magazine, in competition with The New Yorker, of which he was director and designer until 1976, when the magazine was bought in a hostile way by the magnate Rupert Murdoch.

In 1974, he founded his own studio: Milton Glaser Inc. In 1983, he partnered with Walter Bernard, creating the WBMG design company.

Glaser was a great poster designer. His Bob Dylan poster has become a design icon. He also did work in editorial design, especially in the transition to color, with clients such as The Washington Post, Los Angeles Times, O Globo, Paris Macht, L’Express, Esquire o Village Voice and La Vanguardia.

In addition, Milton Glaser also stood out with his work on corporate identity. It’s remarcable his work with the Grand Union supermarket chain. In addition, he designed logos for various clients such as Brooklyn Brewery and DC Comics.

In 1975 he created his best-known design for him. He drew it on a napkin and over time it became a universal symbol: I Love New York. He continued to create until the end of his career, one of the last works of him recognized worldwide was the graphics for the Mad Men series.

His work has been exhibited around the world, highlighting the permanent exhibition at MoMA in New York, where you can find that folded paper napkin with the outline of “I Love New York”.

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Everything is connected. There’s no unconnected events in human experience. But discovering those connections, that’s what we call creative.

Milton Glaser

What I feel fortunate about is that I’m still astonished, that things still amaze me. And I think that that’s the great benefit of being in the arts, where the possibility for learning never disappears, where you basically have to admit you never learn it.

Milton Glaser

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