John Casado – Graphic Designer (May 30, 1944, Los Angeles)
NARAN-HO Design, specialist in web design in and from Marbella, presents John Casado, American graphic designer, artist, and photographer known for designing logos for Esprit, New Line Cinema, and Apple’s first Macintosh computer, as well as numerous album covers for Warner.
His father was an advertising art director in the early 1950s, so John was already familiar with the advertising and design business before he graduated from The Art Center School in Los Angeles in 1964. After finishing his studies, he moved to New York, where he worked as advertising art director for Young & Rubicam, with whom he returned to Los Angeles. There he already knew the environment, due to the friends of his father, among whom were: Saul Bass, Charles Eames, Jim Cross, Louis Danzinger and Ken Parkhurst. In 1966, Casado left advertising to work at Saul Bass Design.
In 1970 he founded his own design company, Casado Design. Around this time he met Christopher Whorf, art director at Warner Bros Records. Thanks to Whorf, John Casado was able to participate in projects for Warner Bros., Capitol Records, A&M Records, United Artists and others. In 1973, he designed the cover for Mason Proffit‘s Grammy-winning album “Come and Gone”. In 1978, he created the iconic logo for the album and film The Band and The Last Waltz, directed by Martin Scorsese, with appearances by Neil Young, Bob Dylan, Joni Mitchell and Van Morrison, among others.
John Casado designed album covers for: Carole King, Aaron Neville, Barry White, Diana Ross, Ashford and Simpson, Loggins & Messina, Captain Beefheart, John Fahey, Malo, Bonnie Raitt, Arlo Guthrie, Gordon Lightfoot, etc. Additionally, he designed posters for Deep Purple, The Allman Brothers Band, and Jerry Garcia and Bob Weir from The Grateful Dead. During this period, Casado also developed movie posters for film director Sam Peckinpah.
In 1979, Casado developed and designed the stencil-effect logo for Esprit. In 1981, he moved to San Francisco, where he focused on corporate work and where he designed the trademark for Apple’s first Macintosh computer, introduced in 1984. He also designed the New Line Cinema logo. He has also designed more than a dozen posters for the Mill Valley Film Festival.
In 1988, Casado became a professional photographer, taking fashion and advertising photography. His photographic work has been on show in galleries across the United States. Currently, John Casado is mainly dedicated to painting.
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I have been practicing the art of setting my creativity on fire for many years. Though my competitive spirit and confidence were of significant help, I discovered that having a process was a clearer path to better ideas and also served as a sort of benchmark as I moved forward.
Everyone is capable of having good ideas, yet each person’s entry level is different, The need to be creative is not limited to designers, artists, or entrepreneurs. Everyone needs the confidence to step up and express themselves. Companies usually use teams to find creative ideas and that’s fine, but for me, it all starts with the individual.