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Ivan Chermayeff

 In Design, Inspiration, naran-ho

Ivan Chermayeff – Graphic Designer (June 6, 1932, London – December 3, 2017, Manhattan )

“Design is not what a considerable number of designers think it is … design is not art. The design is not extremely significant … the design is not always better than nothing. Design is the solution to real, important or insignificant problems; Design problems are not designer problems, they are customer problems. Therefore, the design must arise from a reasonable understanding of these problems, their goals and aspirations”

Ivan Chermayeff

“Designers generally do not write very well, designers generally do not communicate very well, although communication or a form of it is the work of their life.

Designers should read, designers should be aware of everything, designers should be selective and last but most importantly designers should think”.

Ivan Chermayeff

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