Ivan Chermayeff – Graphic Designer (June 6, 1932, London – December 3, 2017, Manhattan )
“Design is not what a considerable number of designers think it is … design is not art. The design is not extremely significant … the design is not always better than nothing. Design is the solution to real, important or insignificant problems; Design problems are not designer problems, they are customer problems. Therefore, the design must arise from a reasonable understanding of these problems, their goals and aspirations”
“Designers generally do not write very well, designers generally do not communicate very well, although communication or a form of it is the work of their life.
Designers should read, designers should be aware of everything, designers should be selective and last but most importantly designers should think”.