David Carson – Graphic Designer, Art Director and Sociologist (September 8, 1955, Texas)
This time, from NARAN-HO Design, specialist in web design in Marbella, we are going to talk about David Carson, american graphic designer who has the merit of having defined the aesthetics of an entire generation, the era of grunge, and having changed the modern design.
Carson was born in Texas and studied Sociology at San Diego University. From 1983 he began to approach graphic design through surfing, an activity in which he became a professional.
In 1984, he took over as creative director at Transworls Skateboarding magazine, where he began to develop a style with alternative typefaces and photographic techniques. He also worked on the design of the Beach Culture supplement for Surfer Magazine, which he ended up completely redesigning.
In parallel, Carson studied at the Oregon College of Commercial Art and then began working at the skate magazine Action Now.
The big leap came in 1992, when he took over as creative director at Ray Gun magazine, specializing in alternative music and lifestyle. It was the time when the grunge movement was born from Seattle and Carson’s revolutionary style coincided with this. At Ray Gun, Carson developed the iconic grunge typeface of the generation, as well as creating new layouts and using images like never before.
In 1995, David Carson founded his own studio, David Carson Design, in New York, where he designed campaigns for clients such as Pepsi, Intel, Ray Ban, Nike, Microsoft, Nissan, Budweiser, Levi Strauss and Armani, among others.
David Carson closed his New York studio in 2000, and today he continues to work less intensively on design projects around the world. He has been awarded many awards, notably the AIGA Medal in 2014.
Carson, changed the graphic design of the nineties, defined a whole generation and his great influence is still present in modern trends.
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Graphic design will save the world right after rock and roll does.
Don’t confuse legibility with communication. Just because something is legible doesnt mean it communicates and, more importantly, doesn’t mean it communicates the right thing.