José María Cruz Novillo

 In Design, Inspiration, naran-ho

José María Cruz Novillo – Graphic Designer (1948, Cuenca)

“The design precises and synthesizes the world. I have tried to abandon it, without ever achieving it, because it is impossible. It is always a constant start”

José María Cruz Novillo

“I think the concept of “brand design” and its quality has been left out, has been replaced by other processes, what we call “branding”, one of whose obvious fruits is the loss of critical sense regarding the quality of the design of the entire system, which has been replaced by another type of protocols, which value the quantitative more”

José María Cruz Novillo

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