Chip Kidd – Graphic Designer (September 12, 1964, Reading)
At this time, from the NARAN-HO Design team, we want to present you the work of Chip Kidd, who has come to revolutionize the sector in which he works. Let’s start by stating that, contrary to what the old saying goes, you can actually judge a book by its cover. At least, this is demonstrated daily by book buyers in online stores.
With the above information, you can see the incredible career of Charles “Chip” Kidd, whom USA Today has called “the closest thing to a rock star in the graphic design world”.
Chip Kidd is a graphic designer, writer, book designer, speaker, etc. He has designed thousands of book covers and book jackets, many of them quite striking or even artful. It is likely that more than one book in your library, both physical and e-book, has a cover designed by Kidd.
He studied graphic design at Penn State University. In 1986, after graduating, he moved to New York with the aim of starting in one of the largest advertising agencies in the city, but he did not succeed. However, she started as a junior assistant in the art department of the Alfred A. Knopf publishing house, which is part of the Random House group. It was there that he became the figure he is today.
Kidd’s work goes far beyond just book cover design. Currently, he develops various projects, thanks to the fusion of stories and illustrations that have accompanied him since he was a child, generating a great visual narrative power. You can check out all of Chip Kidd’s designs on his website.
“(The book cover) It is a part of the book. It’s literally your first impression — it’s the book’s face. Regardless of what kind of book it is, this is the way you’re going to visually preserve it first before you open it. But this doesn’t have much to do with someone buying it. People tell me they buy books for their covers. But it’s not a sales tool in the sense of you’re going to buy it because you like that cover. Really, what the cover should do is get you to open the book and start to read it and investigate it. And at that point, the book is going to sell itself to you, or not”
“Keep an open mind, develop a thick skin, and if you get a design rejected you really have to look at that as an opportunity to start over and do something better. I know that sounds very Pollyanna-ish, and sometimes you can and sometimes you can’t, but I think that’s just an important lesson in life in general”