In Design, Inspiration, naran-ho

A. M. Cassandre, Adolphe Jean-Marie Mouron – Illustrator (January 24, 1901, Kharkiv – June 17, 1968, Paris)

“Poster work demands of the painter complete renunciation. He cannot express himself that way; even if he could, he has no right to do so. Painting is a self-sufficient proposition. Not so the poster. A means, a shortcut between trade and the prospective buyer. A kind of telegraph. The poster artist is an operator; he does not issue a message, he merely passes it on. Not one asks for his opinion. He is only expected to establish a connection — clear, powerful, accurate”

A. M. Cassandre

Designing a poster means solving a technical and commercial problem… in a language that can be understood by the common man

A. M. Cassandre

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